Real Estate Broker Tips?

I know a real estate broker in Texas(In and around the Dallas-Ft. Worth metroplex) who hasn't been doing very well in his business. He is very hard-working and sincere, but somethings obviously missing because he isn't doing too well as far as getting strong leads or closings. Many that come to him just drag him along and leave, citing some gibberish about continuing the house search at a later time. Anyway, i guess my question is what are some ways in which i can help him improve his business? I know he doesnt have a website of his own..but does having a dedicated website really help(considering the cost of upkeep)? and what kind of content/database/links does it have to have on there to make it an effective/attractive tool for a customer? and what else can be done, so that he can get really noticed in the real estate market and get busy with what i know he can do well, if he just gets a little headstart/push in the right direction..?